How Can You Use Comparative Interviewing?
Do you manage the environment in which the interview is conducted, or do you allow the environment to manage you?
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1. Marketing has to pay for itself (it’s never an expense, it’s an investment)
The whole idea of a “marketing budget” is wrong. Most restaurants define it as a percentage of their sales. Wrong, wrong, wrong! If you had a reliable and proven way of investing $20 and getting back $30, how many of these $20 bills would you invest?
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